
New Books in Education Nina Bandelj, "Overinvested: The Emotional Economy of Modern Parenting" (Princeton UP, 2026)
Feb 5, 2026
Nina Bandelj, Chancellor's Professor of Sociology at UC Irvine and author of Overinvested, explores how parenting became an emotional and financial investment. She traces historical shifts, the rise of the parenting industry, parental debt and burnout, inequality via cultural capital, and calls for collective supports over privatized, competitive child-rearing.
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The Historical Shift To Investing In Children
- Parenting shifted from economically useful children to emotionally priceless children and now to treating kids as investment projects.
- Viviana Zelizer's Pricing the Priceless Child tracked early 20th-century shift, and Bandelj argues we moved further to seeing children as human capital to be invested in.
Emotional Economy Explains Money As Love
- Emotional economy links money and intimate relationships, explaining why parents spend financially to express love and secure children's futures.
- Bandelj uses relational work and human capital ideas to show emotional motives and economic calculations operate together in parenting.
Tutoring Became A Distinct Unequal Expense
- Tutoring and educational spending rose dramatically and became a distinct expenditure category, with the top-income third spending far more.
- In 2009 the Survey of Consumer Expenditures added tutoring as its own category, signaling its growth and inequality in access.


