Create Things That People Never Stop Buying | Ep 348

Buy, buy, buy! Today, Alex (@AlexHormozi) talks about one of the most insightful takeaways he had when he sold his business and the criteria they look at now when buying companies.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:14) - Sell something people will never stop buying

(3:53) - Optimize for never-ending demand, provide best value

(4:25) - Create customer surplus, exceed price with higher value

(8:04) - 3-step process: promote, optimize, deliver value for success

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