Italian Wine Podcast Ep. 2596 Talking Wine in a Talking World: The State of Wine Podcasts Today | wine2wine Vinitaly Business Forum
Welcome to episode 2596 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, Talking Wine in a Talking World: The State of Wine Podcasts Today
Speakers: Felicity Carter, Kristen Reitzell
Podcasts have skyrocketed in recent years, becoming one of the most dynamic and intimate ways to connect with audiences. But where does wine fit into this booming medium?This session featuring Kristen Reitzell (Jackson Family Wines) and Felicity Carter (wine media leader) offers a deep dive into the state of wine podcasts today, placing them within the broader podcast industry and exploring key questions such as:
- What advantages do podcasts offer compared to other social media channels?
- How effective are they in converting listeners into loyal audiences or consumers?
- Can audio-only content succeed in communicating a sensorial product like wine?
- What are the leading podcasts in education, trade, regional storytelling, and entertainment?
The Italian Wine Podcast is proud to be a media partner of wine2wine Vinitaly Business Forum and is pleased to present this series of conversations from Vinitaly.USA in Chicago. wine2wine Vinitaly Business Forum is an international wine business event, held annually since 2014. This year the Forum was held alongside Vinitaly.USA in Chicago, taking it outside of Verona for the first time.
Full details about this and all other wine2wine Vinitaly Business Forum sessions available online at: https://www.vinitaly.com/en/forum/wine2wine-vinitaly-business-forum/programme/.
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