The $100 MBA Show Podcasting Is Moving To Instagram (Here’s Why That Matters)
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Mar 9, 2026 Discovery has shifted to short videos and shareable moments on Instagram. The conversation covers why full shows rarely get shared and how clips drive growth. Practical steps include designing concise soundbites, a three-step Instagram growth framework, and treating short clips as the front door to attract new listeners.
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Podcast Discovery Has Shifted To Instagram
- Podcast discovery has shifted away from Apple and Spotify to Instagram as the primary discovery channel.
- Omar Zenhom observed explosive growth for shows like Mel Robbins and Huberman Lab driven by Instagram sharing rather than podcast app search.
How Mel Robbins And Stephen Bartlett Blew Up
- Mel Robbins and Stephen Bartlett grew their podcasts via short, emotionally charged Instagram clips that people shared.
- Omar cites Stephen Bartlett telling him Instagram and TikTok were top-of-funnel discovery for his show.
Design Episodes For Shareable Soundbites
- Design podcast episodes intentionally for shareable moments with clear opinions, sharp contrast, and memorable lines.
- Omar recommends planning soundbites and asking guests to answer concisely (one sentence) so you get tight clips ready for reels.
