Episode 122: Scaling Product Marketing: Team Growth, Strategy, & Marketing to Developers

In this episode of #TheGTMPack podcast, we interview Rahul Awasthy, Founder & CEO at RyzeConsulting based in San Francisco, CA.In this conversation, we dig into:💡 How product marketing evolves as teams scale, from small (3-person) to large (30-person) organizations.💡 Best practices for structuring PMM teams in larger companies, including segmentation by product line, customer type, or discipline.💡 Strategies for marketing to technical audiences, particularly developers, with effective tactics and channels.& more!#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #ABM