Best Story Wins AI Just Changed Content Marketing Forever with Lexi Croisdale from Varonis
Mar 19, 2026
43:16
Google used to be your gatekeeper. Now an AI can summarize your entire category… and forget your brand exists.
In this episode, Lexi Croisdale Director of Global Content Marketing at Varonis breaks down what happens when search stops being clicks and starts being answers. We talk about why the old SEO playbook is getting cooked by AI discovery (AEO/“AI search”), and how B2B teams need to shift from “more content” to more credibility—the kind that gets quoted, sourced, and repeated by LLMs.
We also explore:
In this episode, Lexi Croisdale Director of Global Content Marketing at Varonis breaks down what happens when search stops being clicks and starts being answers. We talk about why the old SEO playbook is getting cooked by AI discovery (AEO/“AI search”), and how B2B teams need to shift from “more content” to more credibility—the kind that gets quoted, sourced, and repeated by LLMs.
We also explore:
- Why “being the right answer” beats “being #1” in an AI-first world
- How to write so LLMs understand your context (and stop mislabeling you)
- The new content stack: search + video + social distribution as one system
- Employee advocacy as the new influencer marketing B2B didn’t see coming