Financial Advisor Success

Ep 103: Finding Success As A Great Financial Planner Without The Need For Business Development Or Partnership with Kathleen Kenealy

Dec 18, 2018
Kathleen Kenealy, Managing Director at Boston Private Wealth, is a rising star in the financial planning world, recognized as an InvestmentNews 40 Under 40 honoree. She shares her journey of thriving in a corporate advisory role, focusing entirely on client service without the pressure of prospecting. Kathleen discusses the benefits of her firm's structure, how team dynamics enhance financial planning, and her aspirations to mentor future advisors. She emphasizes the importance of making a lasting impact through client relationships and supportive culture.
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INSIGHT

Tool Access Drives Planning Adoption

  • Transitioning from investment-only to planning-first requires tooling and access for advisors.
  • Giving all advisors interactive planning software drives adoption and better client engagement.
ADVICE

Use Bite-Sized Training And Small Targets

  • Use short, practical 'CFP-light' trainings to bring investment-focused advisors up to speed on planning topics.
  • Start with low hurdles (e.g., 10 plans/year) and increase expectations over time to change behavior.
ADVICE

Standardize Advice With A Planning Working Group

  • Create a financial planning working group to standardize firm responses to common client questions.
  • Combine training, flowcharts, and peer case reviews to align reasoning across advisors.
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