
Bricks And Bytes "Stop Treating It Like Alien Technology" — 3D Printing Is Just Another Construction Equipment
Jan 27, 2026
Stephan Mansour, Director of Operations at Printerra and additive construction standards leader with nearly 20 years in construction. He talks about how 3D printing is integrating on sites, why labor and climate pressures are accelerating adoption, the role of standards and insurance in scaling, different printer types and real project use cases, and practical paths for developers to introduce the technology.
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Examples: Wolf Ranch And European Multi-Story Builds
- Stephan cites real-world projects: Icon's 100-home Wolf Ranch and PERI/Heidelberg multi-story prints in Europe.
- These examples show 3D printing has moved beyond small pilots to neighborhood-scale and multi-story buildings.
Resilience And Usability Outweigh Perceived Drawbacks
- Perceived downsides (e.g., Wi‑Fi through concrete) are manageable and culturally dependent.
- Concrete homes offer resilience and lower operating costs in fire, flood, and hurricane zones.
Dip A Toe Before You Buy A Printer
- Start with small scopes or subcontracted pilots before buying equipment; treat providers as subcontractors.
- Build trust, then scale to preferred provider or create a focused subsidiary once proven.
