The StoryBrand Podcast

#62: The Exact AI Prompt Donald Miller Uses to Rewrite Flat Copy

118 snips
Mar 9, 2026
They reveal a precise seven-part AI prompt for turning flat marketing copy into a story-driven message. You hear where to place stories, which AI tools to use, and why focusing on the customer’s struggle wins attention. The framework walks through naming the problem, stirring emotion, positioning the product, clarifying stakes, and ending with a clear call to action.
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ADVICE

Start With Existing Copy And Ask AI For A Wireframe

  • Use existing copy as input and ask your AI (Claude, StoryBrand.ai, or ChatGPT) to create a new wireframe or rewrite product copy using a structured prompt.
  • Donald Miller recommends starting with the copy you already have and feeding it into AI to speed narrative transformation.
ANECDOTE

Conference Turnaround Led To StoryBrand Framework

  • Miller recounts converting half-full conference auditoriums into standing-room-only by changing copy to make attendees the hero.
  • He credits that copy shift as the origin of the StoryBrand framework and its repeatable sales impact.
ANECDOTE

Dave Ramsey Example Shows Tell The Customer's Story

  • Using Dave Ramsey as an example, Miller shows how telling the customer's story (not the leader's) invites people into a solution.
  • Ramsey frames his bankruptcy and 'baby steps' as a pathway that lets listeners see themselves winning financially.
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