AI Snips
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Search Is About Large, Unstructured Data
- Search differs from database queries because it targets very large, unstructured corpora and information retrieval techniques.
- The future of search will shift from blue links to answer-first and action-enabled experiences.
Semantic Search Replaces Keyword-Only Matches
- Semantic search embeds queries and documents to find related content even when keywords don't match exactly.
- Advances in NLP over the last five years enable search to understand intent and surface relevant results beyond keyword matching.
Search Will Start Doing Tasks
- Search will increasingly perform actions and generate content, not just return links, enabled by models that can create images or code.
- This extends search into a tool that helps users do tasks rather than only find documents.