The Nonprofit Show Your Gala Isn't Broken—But Your Process Might Be!
Nonprofits can turn fundraising events into more efficient, donor-friendly, revenue-generating experiences that support long-term growth. Most events are full of potential, but this learning session makes it clear that the strongest galas are no longer built around chaos, long lines, and overworked staff.
In this energizing conversation, Justin Goodhew, Co-Founder and CEO of Trellis, makes the case that event success is not just about what happens in the ballroom. It starts before the event with better use of donor data, stronger integration with internal systems, and smarter choices about where staff time should go. He explains that many organizations stop doing galas not because events no longer matter, but because the process drains team capacity. By simplifying check-in, reducing friction, and using technology that connects with existing CRM and finance systems, nonprofits can free staff and volunteers to focus on donor relationships rather than administrative bottlenecks.
He also brings a strong business lens to revenue strategy. Instead of piling on low-yield activities that consume time, Justin encourages nonprofits to focus on the highest net return, such as paddle raises, major auction items, and thoughtfully designed upsell options. As he puts it, “We’re actually really a fundraising and a donor retention platform disguised as an event platform.” That perspective shifts the conversation from event logistics to donor value and lifetime engagement.
One of the key takeaways is Justin’s emphasis on what happens after the event. Fast follow-up, integrated donor data, and immediate action are what turn a one-night attendee into a future supporter. He also shares that strategic auction upsells can produce “about 6 to 7% increase in revenue” simply by giving donors another easy, mission-aligned way to give.
This session is a smart reminder that nonprofit events do not need to disappear. They need to evolve. With the right systems, intentional design, and a stronger focus on donor experience, galas can become more productive, more profitable, and far more sustainable for nonprofit teams!
00:00:00 Welcome
00:02:24 What Trellis.org Does for Nonprofit Events
00:04:29 Growing Event Revenue With Limited Staff
00:06:32 Faster Check-In and Better Donor Experience
00:12:40 Turning One-Night Guests Into Long-Term Donors
00:16:04 Modern Event Upselling That Increases Revenue
00:17:41 Why Paddle Raises Matter So Much
00:24:01 Why Tech-First Events Are Outperforming Traditional Models
00:26:23 Less Staff Strain More Mission Engagement
00:28:10 A New Mindset for Nonprofit Events
#TheNonprofitShow #NonprofitFundraising #EventStrategy
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