GameMakers Unlock 82% of the Global Gaming Market: The Ultimate Localization Guide
Oct 2, 2025
Join Alexander Murauski, CEO of localization agency Alkonost, with over 20 years of experience in game localization, as he reveals how to tap into 82% of the global gaming market. He discusses essential strategies for effective localization, emphasizing the importance of starting from Day 1. Alexander shares insights on choosing languages, avoiding common mistakes, and the role of AI in enhancing quality while reducing costs. Discover how to strategically select localization partners and the balance between AI and human input for optimal results.
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Start Localization From Day One
- Start localization on day one and implement internationalization scaffolding as you build.
- Extract strings, add language switching, and prepare formatting, fonts, and RTL early.
Automate Localization With Platform
- Use a localization platform integrated with your repo to automate translations and merges.
- Continuous pipelines make daily/localized builds practical and remove manual pain.
Supply Context, Glossary, And Style Guide
- Provide translators with structured keys, context, and screenshots to avoid mistranslations.
- Build and approve a glossary and style guide before large-scale translation.