You Are Heroic with Brian Johnson

PNTV: Tiny Habits by BJ Fogg (#393)

Sep 3, 2020
BJ Fogg, founder of the Behavior Design Lab at Stanford University, discusses the core elements of his Fogg Behavior Model and how habit change can be easier than we think. He explores the three elements that drive behavior, the ABCs of Tiny Habits, the power of anchor prompts, and the importance of celebration. The podcast also covers the science of behavior design, installing and deleting habits, and provides an overview of Optimize.me offerings and the Optimize Coach certification program.
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