
You Are Heroic with Brian Johnson PNTV: Tiny Habits by BJ Fogg (#393)
Sep 3, 2020
BJ Fogg, founder of the Behavior Design Lab at Stanford University, discusses the core elements of his Fogg Behavior Model and how habit change can be easier than we think. He explores the three elements that drive behavior, the ABCs of Tiny Habits, the power of anchor prompts, and the importance of celebration. The podcast also covers the science of behavior design, installing and deleting habits, and provides an overview of Optimize.me offerings and the Optimize Coach certification program.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Exploring the Fog Behavior Model for Behavior Change
02:28 • 2min
Installing and Deleting Habits: The Power of Behavior Design
04:39 • 10min
Installing and Deleting Habits
15:05 • 9min
Overview of Optimize.me Offerings and Optimize Coach Certification
24:21 • 3min

