How This Marketer is Turning Practitioners to Paid Professionals

Many professionals have deep expertise but struggle to turn that into a credible, sustainable career as a trainer, facilitator, or industry practitioner. Riley Goh is aiming to change that dynamic with The Lighthouse Academia, a Malaysia–Singapore based academy that helps practitioners professionalise their craft and build real training careers. Through accredited programmes, consulting, and courseware development, the company works with individuals, corporations, and government bodies to raise the standards of professional training. 

In this conversation, we explore how Riley’s training-the-trainers model works as a business, how the company makes money, and what growth looks like for a business that’s in a niche market.

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