Highest Self Podcast® 125: Creating Passive Income Doing What You Love with Cathy Heller
Oct 10, 2018
Cathy Heller, songwriter-turned-entrepreneur who helps creatives monetize their gifts, shares her journey from record deals to building multiple seven-figure income streams. She talks about discovering music licensing, creating online courses and funnels, overcoming money shame, and practical ways creatives can start earning while staying true to their passion.
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Purpose Is The Antidote To Depression
- Cathy reframes the opposite of depression as purpose: feeling needed and having a reason to wake up defeats numbness.
- Her childhood witnessing her mother's depression taught her that purpose (service, creative work) sustains mental health.
How Getting Dropped Led To Lucrative Song Placements
- Cathy Heller described being dropped from her Interscope record and pivoting to license songs to TV and ads, which paid her songwriting career and freed her creatively.
- She reverse-engineered placements (watch shows, target music supervisors) and landed licenses for McDonald's, Disney, The Office, and earned ~$250k from placements.
Launch A Course Using One Webinar Funnel
- Build an online course by reverse-engineering the funnel: create a valuable free PDF, run Facebook ads to build an email list, host a webinar, then open a short cart.
- Cathy launched with zero list, used an iPhone video and ads to build ~4,200 leads and made $185k from a $1,000 12-month course.
