Inside Strategy: How the World's Biggest Bitcoin Company Actually Works | Chaitanya Jain #215

CJ, part of the Bitcoin team at Strategy, joins Jordan to explain what’s really happening behind the company’s new preferred equities — and why Stretch is becoming a headline product.

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CONTACT JORDAN:

X: https://x.com/JayW132

LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/

Email: hello@bitcoincollective.co

CONTACT CJ:

X: https://x.com/CJ_Bitcoin

LinkedIn: https://www.linkedin.com/in/jainchaitanya

CHAPTERS:

00:00 Intro

00:51 CJ’s role on Strategy’s Bitcoin team

02:12 What CJ does day to day

05:25 Behind Saylor’s messaging and Strategy’s content

08:34 What CJ has learned working closely with Saylor

11:22 Why Strategy uses AI so aggressively

14:21 How the Bitcoin and software sides fit together

17:07 Strategy’s model explained (Jesse Meyers graphic)

24:27 What Stretch is and why it exists

27:27 How Stretch helps Strategy buy more Bitcoin

31:07 How the dividend rate gets set and adjusted

34:43 Stretch vs stablecoin yield

38:44 Why Stretch could be Strategy’s “iPhone moment”

41:41 Who can copy this model and why size matters

44:46 Building products on top of Stretch outside the US

46:28 A UK bank product backed by Stretch

47:48 Why it’s attractive for businesses holding cash

50:07 Why “Bitcoin for corporations” may now be Stretch

52:53 Where to learn more and what’s coming next

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All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not financial, trading, or investment advice.

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EDITED BY JAMES PEARCE

LinkedIn: https://www.linkedin.com/in/james-pearcesf/

Available now on YouTube and all major podcast platforms.