Social media feels like a necessary evil for most indie artists and label owners.

You know you should be posting… but what’s actually working? What matters? And is any of it even worth your time?

*PRESENTED BY LANDR* get.landr.com/otherrecordlabels

In this episode, I’m not coming to you as an expert—I’m coming to you as someone figuring it out alongside you.

I break down 5 things I’ve personally noticed about social media that have helped me make sense of it all—from short form vs long form, to why quantity might matter more than quality, to why curation could be the most important skill moving forward.

If you’ve ever felt overwhelmed, frustrated, or just completely uninterested in playing the social media game… this episode is for you.

Social Media Observations for Record Labels