Masters in Business Lucid CEO Peter Rawlinson on Computer Automotive Engineering
Jun 20, 2024
Peter Rawlinson, ex-Tesla engineer now CEO of Lucid Motors, discusses automotive evolution, innovative electric vehicle engineering surpassing Tesla, decision-making in engineering, transitioning Lucid from battery maker to EV manufacturer, designing high-performance cars, emphasizing China's EV advancements, and Lucid's future expansion plans.
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Lucid's OTA Advantage
- Lucid Air, launched in 2021, incorporated a revolutionary 12V architecture and ethernet data superhighway.
- Tesla adopted a similar system two years later in the Cybertruck, highlighting Lucid's innovation.
Power to Weight Ratio Matters
- Focus on metrics like the power-to-weight ratio to demonstrate significant technological advantages.
- Rawlinson points out Lucid's motor technology surpasses Tesla's by a substantial margin.
From Batteries to Cars
- Lucid Motors, originally a battery company called Atieva, transitioned to EV manufacturing.
- Rawlinson joined in 2016, recognizing the car as the true value generator.