The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams 196: Liat Hayun’s journey from working at big cybersecurity companies to starting Eureka Security
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Starting a cybersecurity startup may seem daunting and complex, but with the right team and resources, it can be done.
In this episode of the Sales Bluebird podcast, I chat with Liat Hayun, the co-founder and CEO of Eureka Security, about her journey of leaving a secure corporate job to create a successful cloud security startup.
In this episode, you will learn the following:
- The decision to come out of stealth and hire their marketing leader first.
- Differentiation by protecting data itself as opposed to all the things around it.
- The learning culture at Eureka. For them, it’s all about trying things, experimenting, and thinking about different ways to approach people.
Resources:
Eureka Security
Liat Hayun
Asaf Weiss
Sponsor:
This episode was brought to you by IT-Harvest.
With over 3,200 vendors in cybersecurity, it is hard to keep track of all the latest developments as well as researching and analyzing categories and subcategories…that’s where the IT-Harvest cybersecurity platform comes in.
IT-Harvest is the first and only research platform dedicated to cybersecurity. And it’s run by Richard Stiennon who has done it all in cybersecurity. Find out more by going to salesbluebird.com/research
Other episodes you'll enjoy:
How to use your sales deck effectively
Brian Gumbel, CRO At Armis Shares His Tips on Scaling Cyber Security Sales Teams
3 tips to help your team build 1st meeting connections
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