Open For Business Why FusionQB Pivoted from PropTech to Building B2B SuperApps
A shareholder clash sparked a 7-figure Superapp pivot? What started in 2016 as a niche proptech company has evolved into FusionQB, a mid-7-figure business that builds customer data platforms and super apps for over 60 enterprise clients. Now managing over a million customer profiles, what's the story behind their successful pivot?
Co-founders Alvin Chooi and Stephen Lim join us to share their journey. They explain the crucial difference between a traditional CRM and a modern Customer Data Platform (CDP), their pivot from a single industry to a broader market, and their new focus on integrating AI to drive customer engagement and growth.
We discuss:
The key difference between a traditional CRM and a Customer Data Platform (CDP).
The story behind their pivot from proptech to an industry-agnostic platform.
Their three-pronged business model combining retainers, projects, and profit-sharing.
How they use unified data to enable targeted remarketing and save costs.
Their future roadmap, including next-gen AI solutions and regional expansion.
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