Sales made Simple for Outdoor Living Pros, Landscapers and Hardscapers (formerly Outerspaces) How These Hardscape Pros Sparked Local Buzz With One Creative Business Move w/ Sarah Griffith from Scaped Outdoors
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Mar 18, 2026 
Sarah Griffith, co-owner of Scaped Outdoors and creative marketer, turned downtime into local buzz with a seasonal igloo rental idea. She explains launching the campaign, booking growth, and how on-site experiences sparked conversations that led to qualified local leads. The conversation covers logistics, weather hurdles, community partnerships, and expanding seasonal offerings to build neighborhood recognition.
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Turning Backyard Igloos Into Paid Marketing
- Sarah launched backyard igloo rentals as a winter marketing play, booking many dates and staying profitable.
- She marketed heavily on social media, convinced Kevin to help with setups, and turned igloos into community buzz through daily reels.
Choose Seasonal Offers That Reflect Your Core Promise
- Do align seasonal offerings with your brand's deeper promise rather than a random side hustle.
- Sarah sold connection-focused experiences (igloos) because Scaped Outdoors wants to create family gathering spaces, not just sell pavers.
Make The Experience Instagrammable And Functional
- Do invest in interior design and practical systems (heating, flooring) because presentation sells the experience.
- Sarah used 12x12 domes, wooden flooring, themes, and heating tweaks to make igloos comfortable and photogenic for social sharing.
