The Jason Fladlien Show The 7 most important elements for a successful webinar presentation
7 snips
Sep 1, 2022 AI Snips
Chapters
Transcript
Episode notes
Ship Good Work, Then Iterate Publicly
- Do publish good work publicly rather than polishing forever in private to learn and gain momentum.
- Experiment in public because audiences will still be uplifted and you can iterate from real feedback.
Public Test Led To Big Conversion
- Jason recounts a presenter who ran a webinar with 158 attendees and achieved a 15% conversion from the active closing audience.
- The presenter was rusty and imperfect but still generated momentum and validation for public testing.
Expertise vs. Marketing Trade-Off
- There's a common trade-off between deep subject expertise and marketing skill that affects who wins in commerce.
- Experts often under-market, while marketers often outcompete by packaging even shallow content effectively.