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Jonathan Wellum: What To Do During a 10–20% Market Drop

Apr 2, 2026
Jonathan Wellum, an experienced investment advisor and portfolio manager, shares practical guidance for 10–20% market drops. He stresses emotional discipline and valuation-focused thinking. Topics include behavioral traps and FOMO, smart asset allocation and cash reserves, and why patient, low-turnover strategies often win during volatility.
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ADVICE

Maintain Emotional Discipline

  • Control your emotional temperament during drawdowns and remind yourself why you invested in the first place.
  • Jonathan Wellum recommends advisors hold clients' hands, talk them down for 10–15 minutes, and reinforce long-term goals to avoid panic selling.
INSIGHT

Price Drops Can Lower Investment Risk

  • Focus on valuation: a big price drop often makes a business a better long-term buy if fundamentals are unchanged.
  • Wellum cites Buffett: volatility is not risk; risk is permanent business deterioration, so lower prices can reduce risk.
ADVICE

Use Allocation To Stay Opportunistic

  • Revisit asset allocation and keep cash for short-term needs and opportunistic buying when quality names fall.
  • Wellum says they held extra cash after expensive markets so they could lower book value by buying favorites on dips.
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