Ep 43: Ollie Coe- The Guy Who Started It All

This week we're joined by someone who is quite literally part of the origin story of this podcast — Ollie Coe, a long-time friend of James who, without really trying to, set the whole thing in motion.

Ollie started drinking at 15, the way most of us did — Friday nights, a mate who looked old enough to buy the booze, getting absolutely obliterated because there was no off switch. That pattern carried all the way through college, university, and into adult life, until 2019 when a string of messy nights, some serious relationship strain, and one very bad birthday party's worth of Old Fashioneds finally made something click.

He did Sober October that year. Then just kept going.

Seven years on, Ollie has travelled the world with clear eyes, launched ten games on an indie gaming console, organised a sober stag do in Munich, and discovered that sober karaoke is, apparently, elite. He's also quietly become the kind of person who opens doors for others — including James, who credits Ollie with recommending the book that changed everything, introducing him to alcohol-free beer, and referring his very first coaching client.

This one is warm, funny, and full of the kind of lived-in wisdom that only comes from someone who changed their life on their own terms, without any fuss.

We think you're going to love this one.

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