195: Influencer Marketing, the Feral Cats of Istanbul, and the Importance of Financial Freedom for Women with Sally Yeo

Sally Yeo takes us on her journey growing up in Singapore, starting off on a traditional path and then deviating to become a travel influencer, location-independent business owner, and digital nomad. 

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She explains how she built her personal brand to over 400K followers on social media and shares some hacks from when she was first starting out with no money. Sally also gives tips for people who want to become travel influencers today in terms of what is working on social media now. She then talks about how she founded her PR Agency, Saltine Communications. Sally explains who the company serves, how she runs it remotely while traveling the world, and then gives some tips on how brands can effectively use influencer marketing. Next, she shares her most memorable travel stories about getting married in Dubai, planting Coral Reefs in the Maldives, and celebrating National Day in Norway. Sally also describes her profound love for the thousands of feral cats in Istanbul, Turkey. Matt and Sally then discuss Chinese food around the world and what they love most about Italy. Sally also shares some tips for women on developing multiple streams of income and the importance of financial freedom. Finally, she reflects on the impact her travels to 50 countries have had on her and what travel means to her today. FULL SHOW NOTES AND DIRECT LINKS TO EVERYTHING DISCUSSED IS AVAILABLE HERE.

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