Under Embargo Podcast A Comms Recruiter Perspective: Shifting Skill Sets and the New Comms Career Playbook w/ Brooke Kruger, Communications Recruiter and Founder at KC Partners
Jan 21, 2026
Brooke Kruger, communications recruiter and founder of KC Partners with 25+ years placing PR and comms leaders. She discusses why AI fluency is now table stakes, how podcasts and Substack demand new storytelling chops, the shifting hiring priorities toward creativity and adaptability, and practical LinkedIn tactics to boost discoverability and career positioning.
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Episode notes
Comms Hiring Is Finally Rebounding
- The comms job market is recovering after a long standstill since mid-2022. Hiring and consulting opportunities are increasing as companies regain confidence.
Earned Media Gains AI-Driven Influence
- AI amplifies the value of recent earned media because LLMs cite earned coverage heavily. That makes timely, high-quality earned media more strategically important for comms teams.
Media Has Atomized; Relationships Must Be Rebuilt
- Media has atomized: marquee outlets shrink while many niche channels (podcasts, Substack) proliferate. PR now requires mapping fragmented audiences and reinventing relationships constantly.