How Being “Funny” Became a Business Strategy: Henry Hayes

In this episode, we sit down with Henry Hayes, the marketer who turned comedy into a business strategy and now drives 40% of his company's qualified leads through content alone.

Henry breaks down how he went from a dark place two years ago to becoming one of the most distinctive voices in B2B marketing. We discuss why most marketers take themselves too seriously, how he applies consumer marketing tactics to LinkedIn, and the exact framework he uses to turn viral sketches into booked meetings.

We also dive into the importance of events, why all marketers need to be good salespeople, and how finding work that feels like play transformed his entire life. If you're struggling to stand out in B2B marketing or wondering how to make content that actually converts, this episode will change your approach.

More from Henry:
LinkedIn - Henry Hayes https://www.linkedin.com/in/henry-hayes-235028104/?originalSubdomain=uk
Instagram & TikTok - @henryhayescomedy

Hear more from the Hosts:
Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/

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