My Word of the Year: “Owning It” (Why It Matters for Confidence, Visibility, and Business)

Every year, I choose a word of the year to guide how I show up in my business and my life. Last year, my word was Freedom — and it shaped how I made decisions around visibility, boundaries, and growth.

This year, my word is Owning It. And that shift helped me realize something important: freedom isn’t just about having more time or flexibility — it’s about having the confidence to take up space and trust your voice.

In this episode, I share:
• How I choose my word of the year
• What “Owning It” really means (and what it doesn’t)
• How this mindset shift affects confidence and visibility
• Why so many small business owners want freedom but struggle with self-trust
• How choosing a word of the year can guide your business and personal growth

This episode is especially for small business owners, female founders, Etsy sellers, and Shopify store owners who want to be more visible without burning out or pretending to be someone they’re not.

As a #1 small business PR expert and coach, I see every day how fear of being seen holds founders back — and why owning your story matters just as much as getting featured.

If you’ve been feeling ready to show up more boldly — in your messaging, your pricing, or your story — this episode will help you reflect on what you want to own this year.