Restaurant Unstoppable with Eric Cacciatore

1036: Adam Guild CEO at Owner.com

Oct 26, 2023

Adam Guild, co-founder and CEO of Owner.com, shares his journey from high school entrepreneur to leading a platform that empowers restaurants online. He dives into how gaming creativity shaped his business mindset and explores the ethical challenges in gaming that are relevant for the restaurant industry. Guild emphasizes the importance of SEO over social media for customer engagement and discusses strategies for automated marketing to enhance customer loyalty. He also highlights the evolution of restaurant management and innovative upselling techniques to boost revenue.

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ANECDOTE

From Minecraft Server To Helping Mom

Adam dropped out of high school at 16 to scale a Minecraft server that reached millions of players and generated large profits. He later used those growth and conversion skills to help his mom's dog grooming business succeed online and found deeper purpose.

INSIGHT

Why Social Media Fails Local Restaurants

Social media is mostly a poor customer-acquisition channel for local businesses because users lack purchase intent and audiences are global. Google search is local and intent-driven, making it far more effective for restaurants.

ADVICE

Automate Guest Journeys With Story Emails

Automate customer journeys with triggered email and SMS campaigns to convert visitors into regulars and revive lapsed customers. Use story-driven sequences to deepen loyalty without manual effort.

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Adam Guild is the cofounder and CEO of Owner.com. Owner.com is a software-as-a-service company that provides restaurants with everything they need to succeed online, and drive traffic into their stores. The company currently has over 1,000 restaurants using its services.

Show notes… Favorite success quote/mantra:

"Do or do not; there is no try."

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Owner.com