147: Jackie Huba - Business Lessons from Lady Gaga

You better believe it! Lady GaGa knows how to build customer loyalty with values and meaning. Beyond her exceptional ability to stand up and stand out, Lady GaGa gets how to step way outside of what is to create something new and exciting consistently. Today we're talking about how Lady Gag turns followers into fanatics.

Jackie Huba is a keynote speaker and the author of three books on customer loyalty: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and Citizen Marketers: When People are the Message.

Jackie is a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A TEDx speaker, who's work is featured in the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM, resides in Austin, Texas and as you'll hear an exceptional communicator.

Highlights - Leading with values Building customer loyalty The 80/20 rule reinterpreted Inspiring your marketing creativity Making your customers feel like rock stars

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Guest Contact - Website: http://jackiehuba.com/ Twitter: https://twitter.com/jackiehuba Facebook: https://www.facebook.com/JackieHubaAuthor/ LinkedIn: https://www.linkedin.com/in/jackiehuba Books: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics http://amzn.to/1Vwtl3J

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce http://amzn.to/1VU99Zu

Citizen Marketers: When People Are the Message by Jackie Huba, Ben McConnell http://amzn.to/1MSN3UF

Mentions - Poke the Box: When Was the Last Time You Did Something for the First Time? http://amzn.to/1WlD8Zb Seth Godin

Steelers Fan Club of Austin https://www.facebook.com/SteelersAustin/

Taylor Swift http://taylorswift.com/

Maker's Mark https://www.makersmark.com/

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Lady Trinity Warrior Quote - "Today obscurity is the enemy."