The Selling Show 024: How to Sell Smarter to Associations
024: How to Sell Smarter to Associations with Andy Masters
Andy Masters, MA, CSP is an award-winning author and international speaker who has written 5 books, earned 4 degrees, and presented over 750+ leadership, sales/service, and personal development programs. Andy helps leaders across many industries ignite a cultural transformation to cultivate & empower employees, boost sales & customer loyalty, and solve the succession planning crisis--all within a fun & high-morale work environment.
Andy and David talk about how sales and service relationships can be the same as dating and maintaining a personal relationship. As well as specific client prospecting by narrowing down the number of targets and choosing an executive with a specific title with an association.
In This Episode, You'll Learn…
- Things not to do in a sales process
- Give prospects a reason to remain in contact
- How to make a 'cold' email 'warm'
- The magic of small numbers when prospecting
- Humanizing and personalizing your marketing
- Andy's favorite executive to target within a company/association
Links and Resources Mentioned in This Episode