What if your website didn’t just inform — but interacted? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use Typeform, Zapier, and AI to create a “Donor Magnet Quiz” that transforms curiosity into connection.

You’ll learn the Hook. Help. Handoff. framework to build a quiz that’s fun, personal, and profitable:

✅ Hook: Create playful, emotionally relevant quiz titles that make people click.

✅ Help: Deliver value and insight with results that inspire action.

✅ Handoff: Automate tagging, follow-up, and segmentation with Zapier and AI.

Tom shares how one clean water nonprofit used this exact system to get 1,200 quiz completions in 30 days — and turn 18% of participants into first-time donors.

If you want to grow your email list, segment your audience, and make your website more engaging, this episode gives you everything you need to turn clicks into donors automatically.

Episode 214: Turn Curiosity Into Donations with a Donor Personality Quiz