We Are For Good Podcast - The Podcast for Nonprofits 358. Habits of an Impactful Storyteller - Jon McCoy, CFRE, Becky Endicott, CFRE and Julia Campbell
Overview
Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re chatting about impactful storytelling with Julia Campbell, nonprofit storytelling expert and our very first podcast guest. She’s sharing her insight on defining your goal, balancing qualitative and quantitative information, and developing trust. Tune in for tips, case studies and the Do’s/Dont’s for the modern nonprofit storyteller. 📝
Special Guest
Julia Campbell, Founder, J Campbell Social Marketing and Author, Storytelling in the Digital Age
Episode Highlights
- Asking the bigger question (4:00)
- Habits to become a more impactful storyteller (9:05)
- Relationships to prioritize (13:45)
- Do This/Not That that make an impactful storyteller (18:50)
- KPI’s that matter (25:40)
- A powerful story that impacted Julia (30:20)
- Sustainability and mental health tips (35:15)
- How to connect with Julia (37:30)
For more information and episode details visit: weareforgood.com/episode/358.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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