In this episode host Chris Lacinak joins Misti Vogt and Brian McLaughlin from Orange Logic to offer a 2025 DAM Forecast. They explore key trends shaping the future of Digital Asset Management (DAM), including connected DAM, adaptive DAM, and autonomous DAM with some veers into sustainability, content authenticity, user adoption and more. The episode provides insights into how organizations can future-proof their DAM strategies for greater efficiency and competitive advantage.
Guest Info:
- Misti Vogt - Chief of Staff and Head of Customer Success, Orange Logic -https://www.linkedin.com/in/mistivogt/
- Brian McLaughlin - CEO, Orange Logic - https://www.linkedin.com/in/brian-mclaughlin-540613/
- Orange Logic - https://orangelogic.com
Resources mentioned in this episode:
- DAM Strategy Canvas -https://lp.weareavp.com/avp-dam-strategy-canvas
- How to make the case for a new DAM investment -https://www.orangelogic.com/blog/how-digital-asset-managers-can-make-the-case-for-a-new-dam-investment
- Content Authenticity Initiative -https://contentauthenticity.org/
- C2PA - https://c2pa.org/
- DAM and Carbon Footprint Control: Less Clutter, More Impact -https://www.cmswire.com/digital-asset-management/dam-and-carbon-footprint-control-less-clutter-more-impact/
- Digital Asset Symposium: DAM in GLAM -http://digitalassetsymposium.org/
Engage:
📣 Join us at DAM in GLAM on May 7th in NYC at MOMA. Find out more and register at https://digitalassetsymposium.com
🆓 Download the DAM Strategy Canvas & other free resources at https://weareavp.com/free-resources
💡 Download great DAM resources from Orange Logic at https://www.orangelogic.com/digital-asset-management-guides
🔗 Follow me on LinkedIn athttps://linkedin.com/in/clacinak