How to automate blog writing with AI from keyword to published | Ryan Law (Ahrefs)

Most writers can barely publish one article per week — but what if AI could help you draft 30 articles in less time?

Ryan Law has cracked the code with an automated content pipeline that’s already producing high-quality articles for the Ahrefs blog in just 8–12 minutes each.

Ryan Law is Head of Marketing at Ahrefs and has spent years refining AI-powered content workflows. He’s built an intricate system of 23+ AI “skills” that work together to research, outline, draft, and optimize blog content — all while maintaining the Ahrefs voice and incorporating product use cases naturally.

In this episode, you’ll discover exactly how Ryan’s “blog pipeline” works, why breaking content creation into discrete steps produces better results, and how AI eliminates the drudgery of writing while preserving human creativity.

Tim also shares his own AI workflow for writing his upcoming book through voice dictation.

Here’s what you’ll learn in this episode:

(00:00) Intro
(01:37) Inside Ryan’s 23-skill AI content automation system
(07:48) The research phase: analyzing competitor content and finding gaps
(19:19) Referencing existing content to maintain consistency
(22:23) Creating exhaustive outlines using the MECE principle
(23:44) Why examples beat instructions for teaching AI your voice
(29:26) Finding natural product placement opportunities
(34:37) The critical importance of providing human context
(41:00) Using AI to update thousands of existing articles
(48:01) How AI eliminates creative drudgery, not creativity itself

Where to find Ryan Law:
LinkedIn: https://www.linkedin.com/in/thinkingslow/
X: @thinkingslow
Website: https://www.ryanlaw.me/

Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/

Referenced:
Claude (Anthropic): https://claude.ai
Ahrefs: https://ahrefs.com