745. Retail and Wholesale Pricing Math That Makes You Profitable

Mar 5, 2026

31:18

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

Are you making sales but still not feeling profitable? In this episode, I'm sharing the pricing foundation I teach inside The Product Boss that protects your profit, prepares you for wholesale, and helps you stop underpaying yourself while working nonstop. I break down what belongs in your cost of goods, how to calculate wholesale and retail pricing correctly, and what to do when the numbers feel higher than you expected. Get ready to stop guessing your prices and start building a sustainable and scalable product business that supports you.

In This Episode, You’ll Learn:

00:00 The 3 pricing foundations every product owner needs.

03:30 What does the cost of goods include per unit?

05:15 Why labor causes the biggest pricing mistakes.

08:15 The 2x2 pricing method explained step by step.

11:30 What to do when your calculated price feels “too high.”

14:00 The 2 ways to reduce costs without lowering quality.

18:00 Why some businesses are not wholesale-ready yet.

20:15 How brand positioning impacts pricing power.

24:00 The mindset blocks that cause underpricing.

26:15 Questions to help you evaluate your pricing decisions.

29:00 How to get support with pricing inside The Product Boss.