#151, Stephan Berg & Alexander Hauck, founders, The Bitter Truth cocktail bitters, liqueurs & spirits

The Bitter Truth cocktail bitters launched in 2006, after German bartenders Stephan Berg and Alexander Hauck visited London Bar Show, had a drink in Sketch bar, and decided to go for it. 

This year TBT celebrates 20 years, so it was time to sit down with Stephan and Alexander to talk about how a couple of bartenders making extinct bitters in their garage entered a centuries-old category and carved out a thriving business that's expanded to include rare liqueurs, Tiki Lovers rum and Pink Gin, exported all around the world and proudly served in the world's best bars.  

I've been following their journey since day 1, have known the guys since they were still bartending back in the day, and what they've done is really impressive - enjoy!

The Bitter Truth on IG: https://www.instagram.com/thebittertruthcompany/

The Bitter Truth: https://the-bitter-truth.com/bitters/

The Bitter Truth on YouTube: https://www.youtube.com/@thebittertruthcompany

(Get in touch with Duff!

Podcast business enquiries:  consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org

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