Using Content Marketing to Build Your Business or Personal Brand with Pam Didner

The internet thrives on great content. Somebody has to write it, and while some people say AI could replace writers, that’s not going to happen anytime soon.

That's a topic I talk about in this week’s interview with the expert content marketer, Pam Didner. Smart content marketers write books, articles, or publish content that aligns with a product or service that they create. Non-fiction authors like Pam will write a book about a topic which potential clients find interesting so they may then hire the author. 

Pam also talks about writing for the sake of writing, which can be fun but it’s not necessarily something you do with commercial intent.

I’ve interviewed a number of non-fiction writers for the Become a Writer Today Podcast, and if you like this interview with Pam, check out my chat with Neal Schaffer.

In this episode, we discuss:

• How to make your content stand out
• Will AI change how content marketers do their job
• Key analytics and stats to look out for
• How writing a book can boost your career

Resources:

• Pam Didner
• Neal Schaffer Interview
• The Modern AI Marketer
• Effective Sales Enablement
• Global Content Marketing

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Thanks for listening!