Boost Your Visibility on Etsy from PR with Genieva Davidson

In this episode, Dylan sits down with Genieva Davidson who shares invaluable insights on achieving free visibility for your Etsy shop through PR and affiliate marketing. 

Genieva dives into her background and expertise in pitching, offering practical advice on how to start, find the right platforms, and create engaging pitches. Learn about the balance between traditional PR features and podcasts, how to leverage SEO, and the power of affiliate strategies. Tune in for actionable steps to scale your Etsy business without spending a dime on ads.

In this episode, we discuss:

[01:39] Geneva's Background and Journey to Working on PR

[03:26] Starting with PR and Pitching

[04:40] Effective Pitching Strategies

[09:13] Value of Small vs. Large Publications

[11:13] Cost and Pay-to-Play in PR

[13:58] Pitching Stories and Angles

[26:19] DIY vs. Done-for-You PR Services

Links Mentioned:

Qwoted 

HARO 

Connect with Genieva: 

Website: https://genievablissmedia.com/ 

Instagram: instagram.com/genievablissmedia 

Freebie: genievablissmedia.com/freebie 

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.

 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist

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👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.