Open Draft - with Fabio Cerpelloni Why I Don't Write Long Emails (Blog Reading)
8 snips
Nov 2, 2023 The podcast discusses the importance of writing concise emails and the value of short and to the point messages. They mention preferred email senders with a concise style and one sender they find too lengthy.
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People Give Emails About Thirty Seconds
- People prefer very short emails and often only give messages ~30 seconds of attention.
- Fabio assumes recipients want succinct, to-the-point messages and writes to respect that limited attention.
Likes Short Tease Emails From Ann Handley
- Fabio praises Ann Handley (Enchanting Marketing) for short emails that tease interest then link to more.
- He contrasts this with long newsletters, mentioning George and Derek as similar examples he likes.
Unsubscribed After Arnold's 5,695 Word Email
- Fabio recounts subscribing to Arnold Schwarzenegger's list and being turned off by a 5,695-word newsletter.
- He uses this as a concrete reason he unsubscribes: emails that are too long or too frequent.