We've become desensitized to this story. A consultant hits a wall, panics, and hands a pile of money to a lead gen agency that promises to fill their pipeline. Six months later: zero leads. Not one. We heard three versions of that same story in a single week. But the scarier version isn't zero leads, it's the consultant who paid a premium agency for a full year of LinkedIn outbound, got 60 meetings booked, and showed up to every single one only to hear "who are you and how did this get on my calendar?" In this episode, we break down why cold outreach fails consultants specifically, what the B2B buying data actually says about when prospects are willing to talk, and the only conditions under which outbound tactics can work for a consulting business.
Show Notes:
- The lead gen lesson that keeps repeating: Why we heard the same horror story three times in one week, and why the real cost isn't the money, it's the six months you spent waiting instead of building
- The question you already know the answer to: Do you reply to cold emails? Do you book meetings from them? Do you buy what they're selling? Then why would your prospects?
- Sixty meetings, zero clients: The managing partner who paid a premium agency for a year of outbound and got plenty of meetings booked, but showed up to calls where people had no idea why they were there
- How your prospects actually buy: Why the vast majority of your cold email recipients haven't even started thinking about the problem you solve, and what that means for every outbound tactic you're running
- Why the yellow pages era is over but the thinking isn't: How consultants are still operating as if getting in front of someone is half the battle, when your prospect can now find a hundred alternatives with one search
- The only version of outbound that actually works: What has to be true about your positioning, your profile, and your published thinking before any cold tactic has a chance of landing
- The kind of meetings you don't want: If someone books a call based on one cold message with no context, what does that tell you about their budget and their seriousness?