ABC News Daily Why Pauline Hanson is so popular with Gen X men
Jan 28, 2026
Tony Barry, director at RedBridge Group and former Liberal strategist, breaks down the One Nation surge. He traces Pauline Hanson’s rise, why Gen X men are drawn to the party, and whether high polling will turn into seats. He also discusses party dynamics, populism’s rise, and how the major parties might shift in response.
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Gen X Men Drive One Nation Surge
- One Nation's current polling surge is concentrated among Gen X men aged 45–60, with about 26% support.
- Tony Barry links this to economic anxiety, housing stress, and a politics of grievance rather than solely immigration concerns.
Protest Vote Versus Sustainable Support
- The surge may be protest voting rather than permanent realignment, so true support will only be known on election day.
- Much of One Nation's gain appears to have come from the coalition rather than Labor, complicating seat projections.
Reclaim Economic Credibility
- The coalition should refocus on its economic management strength and propose differentiated housing and tax policies.
- Tony Barry suggests bold economic reform and imaginative policies to win back anxious voters.