Aly Wagner: Building Bay FC Into A Global Brand

This week Andrew talks with 2x Olympic Gold Medalist & US Women’s National Team soccer legend Aly Wagner. Following her remarkable playing career, Aly brought her passion & tireless work ethic to the broadcast booth & business community.  In 2018, Aly made history as the first woman ever to call a men's FIFA World Cup match — and this past summer served as the lead analyst for Fox’s broadcast of the 2023 FIFA Women’s World Cup. Now, she’s also a co-founding member & co-chair of the NWSL expansion team Bay FC after securing a record-setting investment from global investment firm Sixth Street as the team's lead institutional investor. Andrew & Aly explore her journey to the top of the soccer world, her plans to make Bay FC an iconic global brand, & so much more. This conversation is filled with powerful lessons from Aly’s work in sports, media, & business that everyone can learn from.

Show Highlights:

(0:00) - Intro
(2:31) - Kristine Lilly’s orange slice story
(3:06) - Aly’s childhood
(3:55) - The relationship with the ball
(5:24) - Consistency
(9:50) - Aly’s work ethic
(12:44) - Teamwork
(16:05) - Reshaping soccer broadcasts
(17:02) - Getting into broadcasting
(17:57) - Research & preparation process
(23:01) - Vision for Bay FC
(25:27) - Securing investors in Bay FC
(26:02) - Sixth Street’s record-setting investment
(29:44) - Resilience
(31:24) - Playing the “long game”

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