Jason starts with a somber note, his friend just passed from COVID-19, reminding us life is fragile. Then he dives into Building a Story Brand by Donald Miller, revealing how he used this framework to win a major proposal by making the customer the hero instead of talking about his company. You'll learn the seven-part story structure that wins work, why people buy solutions to internal problems not external ones, and why you're losing customers if you're not clarifying your message through story.
What you'll learn in this episode:
- The book in one sentence: Make your customer the hero, not your brand
- Why customers buy solutions to internal problems, not external problems
- The guide principle: Customers trust someone with a clear plan
- People avoid loss more than they seek gain, use this ethically
- How Jason restructured proposals using story: hero wants something, villain blocks them, guide helps them win
The day we stop losing sleep over our business success and start losing sleep over our customers' success is the day our business starts growing again.
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Also, here are links to our YouTube Channels:
· Jason Schroeder YouTube Channel: https://www.youtube.com/channel/UC4xpRYvrW5Op5Ckxs4vDGDg
· LeanTakt YouTube Channel: https://www.youtube.com/c/leanTakt
· LeanSuper YouTube Channel: https://www.youtube.com/channel/UCzQDevqQP19L4LePuqma3Fg/featured
· LeanSurvey YouTube Channel: https://www.youtube.com/channel/UC-Ztn3okFhyB_3p5nmMKnsw