In this episode, James sits down with Beth Rogers, Public Policy Manager at IAB UK, for a timely discussion on the upcoming 'less healthy food & drink' online ad ban, set to take effect on 1 October 2025.

Fresh off an IAB-hosted member briefing, where questions were flying thick and fast, James and Beth dive into what the ban really means for digital advertising. From clarifying which ads are in scope to exploring the impact on influencers, SMEs and more, this episode is packed with the answers you need to navigate these new rules. Beth also shares how IAB members can stay ahead of the curve and get involved as the industry prepares for the changes ahead.

More about IAB UK’s Regulatory Affairs and Public Policy Community here: https://www.iabuk.com/standard-content/join-iab-uk-community-guide-whats-offer

Find our easy-to-use guidance on the HFSS ban here: www.iabuk.com/news-article/does-hfss-online-ad-ban-apply-your-ad

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The latest on the ‘less healthy food & drink’ ad ban