Here's the shortest course on sales.
I used this methodology to win almost 3years of sales coaching with Coca-Cola's New Business Team years ago.
Whenever you’re crafting a pitch or a conversation, you should use this framework
1: Why should they do anything at all?
2: Why should they do it now?
3: Why should they do it with you?
Most sellers do it the other way around.
Give it a try and let me know what you think.
Catch all versions of me here.
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