ClickFunnels Radio

Rey Ortega: The AI Automation Expert Helping Entrepreneurs Win Without the Busywork - CFR #796

Dec 24, 2025
Rey Ortega, a software engineer with over 25 years of experience and founder of Grata Software, dives into harnessing AI for smarter entrepreneurship. He shares his unexpected journey from Nashville’s music scene to AI automation. Rey reveals how to adapt the Perfect Webinar for B2B by using customer questions to engage buyers. He breaks down AI models like Claude and Grok, discusses customer acquisition strategies, and offers insights from his free AI course to help entrepreneurs streamline operations without losing the human touch.
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ADVICE

Use Questions To Structure Webinars

  • Adapt the Perfect Webinar to answer customers' real questions and use affiliates or partners to fill audience seats.
  • Deliver imperfectly to learn quickly and then refine offers from real conversations.
ANECDOTE

Free Presentation Led To Big Contracts

  • After a volunteer AI presentation Rey was approached by Seminole State and University of Central Florida with ready budgets and later secured a contract.
  • He used a QR-based funnel to capture leads and enrolled attendees into a free mini-course to nurture them.
ADVICE

Turn Stage Talks Into Funnels

  • Use a simple, free lead magnet and QR code during talks to capture attendee contact info and enroll them into a nurturing course.
  • Convert stage credibility into a persistent funnel by delivering value first, then following up automatically.
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