Scientific Advertising Part 2: Why a hundred year old book matters more today than ever before

Does a 100 year old book on advertising still apply today? In part two we explore the second of Hopkins' principles: tell your full story.

If you ever tire of the slightly ridiculous drone of "hustle, hustle and hustle", you might want to step into the past over a cup of coffee and cake. And read the wisdom of yesteryear as the world hurries by.