Culture Uncovered AlertMedia
Sep 17, 2025
In this engaging discussion, Jenna Eichberg, Chief People Officer at AlertMedia, shares her insights on scaling a mission-driven company focused on employee safety. She recounts the origin story during the Bastrop fires and highlights the importance of simplicity and humanity in their culture. Jenna dives into the significance of weekly Tuesday lunches for connection and the challenges of maintaining culture across global offices. She also offers advice for job applicants on standing out through personal touches. Join for a fascinating look at leadership and culture in a growing organization.
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Simplicity Saves Lives
- AlertMedia's product focuses on giving people simple, actionable information during crises to save lives.
- Founder Brian Kruver prioritized simplicity to ensure users can act quickly when time is limited.
Born From The Bastrop Fires
- The company was founded after the Bastrop fires to proactively inform people during crises.
- Founder Brian Kruver built the product from that real-world emergency experience to drive mission and UX decisions.
Hybrid Global Footprint
- AlertMedia operates as a hybrid global company with hubs in Austin, Mexico City, Windsor, and remote teams in Ireland and the U.S.
- The global footprint supports a 24/7 intelligence operation and diverse regional needs.