There is almost certainly no sector that has been harder hit over the last 18 months than the travel industry. With flights grounded and hotels across the world empty, any marketer working in the travel industry has been forced to react and response in extraordinary ways. In this episode of Stay Engaged, senior marketer at TUI, Toby Horry, looks back at what's been important in marketing over this period - from the fundamentals that haven't changed at all, to the changing role of customer experience and media planning, as well as what the impact has been on wellbeing and inclusion among the team at TUI.
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The IAB UK Podcast